Player

Target player
Tama Tama Paradise targets people who are involved in directed trolling wars, especially those who have not been deeply polarised. To approach the goal of informing players, the developer paid much attention to mimicking the art style and gameplay that players are used to, to hide the game's true purpose. The reason for not directly pointing to trolling war in the game is that trolling war participants or victims are highly emotional and vigilant. (During the early research stage, it has been extremely difficult to find enough individuals and develop a meaningful, constructive conversation with them.)

According to the initial research, the majority of these people are teenage female from middle school (approximately 15) to early adulthood up to approximately 25 (Jiang 2018, Cui 2020). Their social-economic status may vary, but likely to come from a working-class or middle-class family and of average education. The population size of the audience demographic has not been accurately measured or estimated by academic studies, but the number is likely to be several million (Cao 2020, Cui 2020).